TVC
Communications, operators of TVC Entertainment, TVC News and Adaba FM,
has launched a new hit music radio station, 102.3 Max FM, which replaces
Radio Continental.
102.3 MAX FM was launched at a spectacular event in Lagos city last
Friday at the Federal Palace Hotel among an audience of hundreds of
celebrities and VIP’s from the advertising and entertainment industries.
Radio Continental switched seamlessly last night at 10pm to become
102.3 MAX FM which is aimed at a 15-34 year old audience and promises to
play non-stop hit music for the young people of Lagos.
Max FM isn’t just about the music, as listeners can look forward to
winning amazing prizes as the station promises to be the home of the
biggest and most attractive giveaways on radio.
Speaking at the launch event, Andrew Hanlon, CEO, 102.3 Max FM and
TVC Communications, said, “Earlier this year I promised our audience and
advertisers that we would embark on an aggressive plan to improve
programming and content across all platforms to boost ratings and
increase revenue. The launch of 102.3 Max FM is further proof of our
intent.”
Hanlon added, “We have radically enhanced the sound quality of our
signal, acquired the most advanced music playlist systems available,
hired the best on-air and production staff and commissioned a jingle and
ID package from one of the best production houses in the world to give
Max 102.3 a unique, high quality sound, which we know, listeners and
advertisers will love.”
Part of the new station line-up includes the well-known presenters
Murphy Ijemba and Shine Begho, alongside former Radio Continental
favorites including, Wale Pow Pow and the hugely popular “Wetin Dey”
programme. Former Radio Continental veteran broadcaster Jones Husen is
also set to continue to wow bigger audiences as he now moves to the
award-winning daily current affairs programme “Journalists’ Hangout” on
TVC Entertainment. Husen will also guest-present the current affairs
programme This Morning on TVC News.