Africa’s first luxury perfume, Scent of Africa was launched in Lagos at the upscale NOK by Alara contemporary leisure space. The exclusive event attracted Lagos celebrities, socialites and influencers.
The event kicked off with red carpet appearances by Nigeria’s finest celebrities such as Genevieve Nnaji, Olisa Adibua, Uti Nwachukwu, Gideon Okeke, Deyemi Okanlanwon, Peace Hyde, Ugo Mozie and many others.
As the evening unfolded, guests were given the opportunity to sample and experience the perfume.
Brand Manager of Ghandour Cosmetics, Solange Boccovi described
the perfume as a “blend of sophistication and elegance that pays homage
to Africa in celebrating its rich identity. Scent of Africa’s identity
was built around values of authenticity, the Ghandour brothers roamed Africa to extract the best essences used to build its delicate fragrance notes”.
The Luxury fragrances (for man and woman) were unveiled by celebrity brand ambassadors, Oluchi Orlandi (International super model) and Marcel Desailly(World Cup Champion and international footballer).
“Scent of Africa incarnates prestige. It carries a strong dose of
elegance. I see it as more than just a fragrance, it is a trend and
experience.” Supermodel and Host/Producer of Africa’s Next Top Model Oluchi Orlandi.
The event further commenced with theatrical performances and musical
presentations used to incorporate the diverse representation of
different African nations. The Oyo drummers opened the ceremony while
the ballet performance showcased the beauty and strength of Africa. Dj
Caise thrilled guests to African inspired deep house, jazz and soulful
house tunes as they were treated to exotic Absolut Eylx cocktails.
Guests at the event gladly feasted their eyes to artworks and African
elite pieces amongst which were high-end couture tastefully designed by
the remarkable Patience Torlowei and each guest went home with bottles
of the perfume.
About Scent of Africa
The Scent of Africa perfume bottle is the ideal packaging for the
continent’s first Luxury fragrance; an ornate map of Africa in gold for
women and silver for men. This bold depiction of the continent is the
perfect house to distill these fragrances. Scent of Africa for woman and
for man comes in both 30ml and 90ml options.
The Gold colour Scent of Africa for Woman, illustrates the allure of
today’s African woman. The scent is a thrilling aroma of crushed
geranium flower petals, jasmine, ylang ylang and heliotrope combined
with hints of Malagasy Vanilla and musk.
“Scent of Africa is an experience not just women but for men also, it is luxury in bottle.the smell instantly demands attention” shared Marcel, celebrity footballer and star of the French national football team.
Scent of Africa is set to hit the shelves of luxury fragrance stores and boutiques Nationwide before the end of 2016
