Viacom International Media Networks (VIMN) Africa and MTV Base (DStv
channel 322) are once again highlighting the “gold standard” in music,
creativity and achievement at the sixth edition of the MTV Africa Music Awards (MAMA).
The MTV Africa Music Awards Johannesburg 2016,
brought to you by Joburg Tourism in association with Absolut will
broadcast live from The Ticketpro Dome, Johannesburg, South Africa at
20:00 WAT/21:00 CAT on Saturday 22 October 2016.
The definitive annual celebration of African and international talent
and achievement, MAMA 2016 recognises and rewards musicians and
achievers who have made the most impact on African music and youth
culture over the previous year. The ceremony will feature stunning
performances from African and international artists along with the
show’s signature cross-genre and cross-border collaborations
MAMA 2016 will celebrate African talent across 17 award
categories, including Best Male, Best Female, Best Song and Best
Collaboration by Absolut. The contribution of artists from Portuguese and French-speaking Africa will also be recognised in the Best Lusophone and Best Francophone categories. Additional categories include the Africa Re-Imagined Award and Personality of the Year. The nominations for the awards will be revealed in September 2016.
Commented Alex Okosi, Senior Vice President & Managing Director, Viacom International Media Networks Africa,
“We are thrilled that the MTV Africa Music Awards will be taking place
in Johannesburg, City of Gold, for the first time on 22 October. We are
looking forward to staging the largest awards show in Africa, in one of
the continent’s most vibrant cities. Noted for its exciting youth
culture and rich music scene, Joburg will make the perfect backdrop for
our biggest MAMA ever.”
Nabintu Petsana, Head of Joburg Tourism, commented:
“We are thrilled to welcome MAMA 2016 to Joburg for
the first time, and look forward to hosting this extraordinary cultural
experience which will play a key part in enhancing Joburg’s profile on
the international stage. In line with Joburg Tourism’s Domestic Tourism
Awareness Campaign [#Welcome2Jozi] which encourages
locals to go the extra mile in showing all our visitors a good time,
this event provides an ideal opportunity to remind Joburgers that
‘Leisure is Our Tourism Business’, contributing significantly to our
local economy.”
Added Melanie Campbell, Head of Marketing: White Spirits and Rum, Pernod-Ricard,
“We are very excited and proud to be collaborating with the MTV Africa Music Awards once again for the ultimate showcase in African talent; ABSOLUT
sets itself apart by challenging conventions and pushing boundaries of
contemporary culture through creative collaborations with cutting-edge
artists. This year we will see the brand celebrating artists who are
original and aspire to greater heights through the power of
collaboration. The Best Collaboration Award in association with Absolut honours the African musicians, achievers and trailblazers who source add, curate and collaborate the music we love. Absolut is ready to rock Jozi.”
Monde Twala, Vice President, BET, Youth& Music, VIMN Africa, continued,
“The sixth edition of the MAMA promises to be our biggest and most
ambitious yet. All roads will lead to the TicketPro Dome for an
explosive evening of spectacle and music, while millions of music fans
will enjoying the TV broadcast. Our viewers are passionate about
African music and achievement, and we look forward to channelling and
conveying that passion to an international audience.”
Celebrating the pan-African scope of the MAMA, the awards will encompass two stunning Road to MAMA events featuring MAMA nominees and superstar DJs, to be held in Durban and Lagos. Another much-anticipated element of MAMA 2016 will be a music industry workshop for aspiring musicians held on the day prior to the awards (21 October).
First staged in 2008, the MTV Africa Music Awards has
recognised the talent of musicians, achievers and personalities from
across Africa, rewarding iconic artists and gamechangers such as 2Face
Idibia, Big Nuz, Cassper Nyovest, Davido, D’Banj, Flavour, Gangs of
Ballet, HHP, Fally Ipupa, Liquideep, Mafikizolo, Lira, Nameless, Lupita
Nyong’o, Clarence Peters, Diamond Platnumz, Anselmo Ralph, Sarkodie,
P-Square, Tiwa Savage, Cabo Snoop, Toofan, Trevor Noah, Zebra &
Giraffe, Uhuru, Wahu, Yemi Alade, and many more.
The MTV Africa Music Awards 2016 will broadcast live on MTV Base (DStv Channel 322) and MTV
(DStv Channel 130) on Saturday 22 October at 2!00 WAT/21:00 CAT. The
show will also be transmitted worldwide on partner stations and content
platforms from October onwards, while MTV channels around the world will
broadcast a one-hour MAMA-themed MTV World Stage.
For more information on the 2016 MTV Africa Music Awards, please go to www.mtvbase.com, or http://mama.mtv.com, like us on Facebook at www.Facebook.com/MTVBaseVerified,
or follow us on Twitter and Instagram @MTVBaseWest. To join the
conversation about the awards please use the hashtag #MTVMAMA2016.
1. Best Male
2. Best Female
3. Best Group
4. Best New Act
5. Best Live Act
6. Best Francophone
7. Best Lusophone
8. Best Pop/Alternative
9. Best Hip Hop
10. Best International
11. Legend Award
12. Best Collaboration in association with Absolut
13. Video of the Year
14. Song of the Year
15. Artist of the Year
16. Personality of the Year
17. MTV Base Africa Re-Imagined Award
