Econet Media’s pan-African broadcast network, Kwesé
has signed John Obi Mikel as the first official brand ambassador for the
brand. The former UEFA Champions League, Premier League and now Chinese
Super League player, will represent the dynamic broadcaster’s services
and initiatives across the continent starting with the upcoming 2018
FIFA World Cup Russia™.
Considered one of Nigeria’s most
accomplished players, Mikel will feature in Kwesé’s upcoming advertising
campaigns which will encompass print, television and radio.
Having
first launched its service in 2016, Kwesé is the continent’s fastest
growing media business with a diversified offering that includes
Africa’s largest free-to-air channel, Kwesé Free Sports, a pay TV
satellite network, Kwesé TV, mobile services and digital all under one
roof. With a strong presence across sub-Saharan Africa through its
various platforms, Kwesé is arguably Africa’s most exciting and
innovative broadcaster.
“In choosing the right personality to
partner with our brands we wanted someone who embodies what we stand for
as an African broadcaster. Mikel represents exceptional sporting talent
and is loved by fans across the continent. His commitment to excellence
and his work to improve the sporting talent of the next generation of
athletes made him the perfect choice for us,” expressed Joseph Hundah,
President and Group Chief Executive Officer of Econet Media
As
part of the partnership with Mikel, Kwesé will join the impressive list
of international bodies and associations investing in growing the
network of Mikel Obi Africa Children’s Sports Foundation academies
across Africa.
Commenting on his association with Kwesé, John
Mikel Obi said, “It’s a pleasure and honour to be asked and today become
the official ambassador of Kwesé TV, a subsidiary of Econet Media. I am
proud to become a member of the Econet Media family and the face of
Kwesé TV globally. I am excited to work with a media network that is
redefining broadcasting in Africa, bringing pay as you watch TV, Free to
air TV and digital programming.
As in my football career, it was
important to me to represent an organisation that puts fans
and/customers first, power, pride, strength and most importantly, a
consistent winner”
Kwesé viewers can look forward to seeing one
of their favourite African footballer on Kwesé’s screens in due course,
starting with the 2018 FIFA World Cup Russia™ campaign.