Lack of adequate structure has always been the bane of the Nigerian
music industry but in 2017, Mavin Records appears intent on changing
that.
What is ‘structure’ in regards to a music industry?
It’s basically the presence and availability of all the components
required for the production and sales of music; from the conception
stage till it gets to the ears of consumers.
From artistes and repertoire (A&R) to songwriters to producers to
road managers to promoters, a lot goes into the process of building up
an artiste to attain music/commercial success.
In reality, there’s hardly any record label in Nigeria that possesses
the required manpower for a proper structure. In essence, there’s no
wholesome record label in Nigeria.
Mavin Records, headed by Don Jazzy, is working towards building a structure by increasing its workforce from 55 to 120 in 2017.
This year, Don Jazzy plans to employ a licensing specialist, touring
and logistics specialist, talent management professionals, style and
image experts, among others.
The ace record producer made this known in his New Year’s message to Nigerians, Mavin business partners, fans and the media.
In part, Don Jazzy wrote: “A Mavin is someone who has exceptional
talent and skill in their field. As part of our 2016 goals, we decided
to increase our workforce to 50, which we surpassed by a slight margin
as we have a workforce of 55.
“As you all know, the entertainment business is not complete without
those who are skilled in the business, therefore we are seeking to
expand our workforce to 120 in 2017 considering our forthcoming
projects.
“We are reviewing portfolios for Business executives, Client
servicing professionals, Style and Image experts, Digital Data and VAS
Management executives, Government Liaison officers, CSR enthusiasts,
Creative and Visual Production nerds, Talent and Catalog Management
professionals, Content Developers, Retail, Sales and Fashion, Licensing
specialist, Touring and Logistics specialist, Social Media Analyst and
International Representatives in Accra, Nairobi , Abidjan, Dar es
Salaam, Johannesburg, Douala , New York , London and Paris.
“If you are Mavin and you have what it takes become part of a
revolution in the music and entertainment industry, then send your CV
with a detailed cover letter to info@mavinrecords.com for
consideration.”
His message, obviously, comes across as a signal of intent that Mavin Records wants to build a solid structure.
If successfully executed, perhaps, in time, other labels would follow
suit and before long, Nigeria will have a structured music industry.
Mavin Records is home to Tiwa Savage, Iyanya, Korede Bello, Reekado Banks, Dr. Sid, D’Prince and DI’Ja.
