In a press briefing held yesterday, Mark Simon Auta, the Founder of Africa Photography & Film Festival (AfricaPTFF), announced the highly anticipated Jos photowalk event with the theme “Jos the Beautiful.” This gathering aims to bring together creative minds and visual creators from across Nigeria who share a common passion for leveraging technology to share captivating stories that highlight the magnificence of Africa, beginning with the picturesque city of Jos in Plateau State.
Plateau State, often referred to as the haven of peace and tourism, was chosen as the ideal location for this remarkable event. The state capital, Jos, has long been recognized as a sought-after tourist destination due to its breathtaking tourism sights, delightful weather, warm-hearted locals, and rich cultural heritage. The organizers firmly believe that showcasing the city’s beauty, cultural diversity, and numerous tourist attractions will serve as a catalyst for sustainable development across the entire tourism value chain.
The event is set to bring immense benefits to Plateau State, as it aims to expose this hidden gem to potential tourists and investors interested in contributing to the state’s tourism development. Moreover, the photowalk project will provide a platform for local tour guides, artisans, and vendors to showcase their offerings to visiting tourists, thereby promoting economic growth within the local community. The anticipated surge in tourism activities is expected to have a significant positive impact on the state’s economy and GDP. Furthermore, this initiative seeks to enhance the social lifestyle, foster a positive narrative about the state, and encourage improved security infrastructure, which will ultimately boost tourist confidence and attract more visitors to explore Plateau State.
Undoubtedly, this event holds immense significance as it provides African creators with a unique opportunity to tell their stories from their own perspectives, based on facts and authenticity. In a world of limitless possibilities, showcasing our stories and destinations opens up new avenues for exploring investment options and diversifying our economy. Additionally, this initiative aims to promote the idea of tourism for social development, fostering a deeper appreciation for the cultural wealth and natural beauty of the African continent.
Key stakeholders involved in driving this initiative include government entities, non-governmental organizations, private companies, independent creators, media influencers, and local communities that are committed to driving social and infrastructural development.
To ensure the success of this noble cause, the organizers plan to employ a multi-faceted approach, utilizing traditional media platforms, social media channels, creative visual storytelling, blogs, and web publications. By engaging and empowering creatives, the event aims to harness their unique skills to expand the project’s reach and create a robust awareness within their respective spaces, driving progressive conversations and inspiring action.
The impact of this event extends far beyond the borders of Plateau State, encompassing the entire nation of Nigeria. It endeavors to bridge the information gap surrounding Nigerian and African destinations while unearthing undocumented historical treasures for the world to discover. Furthermore, this initiative creates exciting opportunities for enthusiasts keen on exploring technological solutions for the advancement of the tourism industry.
The event has brought together a distinguished group of professionals from various sectors and industries, collaborating to develop comprehensive plans that ensure the event’s long-term sustainability. This approach fosters an active community that constantly seeks to drive conversations and create captivating content, thereby showcasing our stories to the world.
If you are interested in participating in this extraordinary event, simply register your interest in the various categories that align with your capacity and interests through the provided link (REGISTER HERE). Additionally, you are encouraged to join the vibrant online community by following another link. The highly anticipated photowalk is scheduled to take place on July 6, 2023.
Rest assured, the organizers have placed paramount importance on the security of the chosen photowalk destinations. Comprehensive scouting activities have been conducted, and close collaboration with relevant security operatives ensures that robust on-ground security measures will be in place throughout the event, guaranteeing a safe and enjoyable experience for all participants.
