Yahoo is officially dead, to be named Altaba.

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Yahoo Inc said  that it would rename itself Altaba Inc and Chief
Executive Officer Marissa Mayer would step down from the board after the
closing of its deal with Verizon Communications Inc (VZ.N).

Yahoo has a deal to sell its core internet
business, which includes its digital advertising, email and media
assets, to Verizon for 4.83 billion dollars.

The terms of that deal could be amended – or the transaction may even
be called off – after Yahoo last year disclosed two separate data
breaches; one involving some 500 million customer accounts and the
second involving over a billion.

Verizon executives have said that while they see a strong strategic
fit with Yahoo, they are still investigating the data breaches.

Five other Yahoo directors would also resign after the deal closes, Yahoo said in a regulatory filing.

The remaining directors will govern Altaba, a holding company whose
primary assets will be a 15 per cent stake in Chinese e-commerce company
Alibaba Group Holding Ltd ( BABA.N) and 35.5 per cent stake in Yahoo
Japan.

The new company also named Eric Brandt chairman of the board, effective Jan. 9.

Although, many also believed that somehow
Yahoo will come through and survive, especially after Marissa Mayer, a
rockstar engineer at Google, took over the role of CEO at Yahoo a few
years ago.

Well, all of this is over now. And if you too, just like us, trying
to figure out what it all means and what all has happened, here are 10
key developments that you need to know about.

  1. Yahoo, once the Verizon deal is complete, won’t be known as Yahoo.
    Instead “the Board determined that, following the Closing, it intends to
    cause the Company’s name to be changed to Altaba Inc.” This quote, by
    the way, is from the submission that Yahoo has made to SEC in the US.

  2. The size of the company board will be reduced to 5. These five
    directors will be: Tor Braham, Eric Brandt, Catherine Friedman, Thomas
    McInerney and Jeffrey Smith. Brandt will serve as Chairman of the Board.

  3. Yahoo CEO Marissa Mayer is leaving. “She intends to resign from the
    Board effective upon the Closing, and her intention to resign is not
    due to any disagreement with the Company on any matter relating to the
    Company’s operations, policies or practices,” notes the SEC filing.

  4. David Filo, who co-founded Yahoo, is also leaving the company’s board. End of the era, as we noted earlier.

  5. Yahoo’s web services have been sold to Verizon. This means once the
    deal completes, all those Yahoo Mail and Messenger etc will be operated
    by Verizon.

  6. The remaining Yahoo — now known as Altaba — will be mostly an
    investment firm. The company will have stakes in Alibaba and Yahoo
    Japan. It also has some assets in the form intellectual property.

  7. The name Altaba kind of rhymes with Alibaba, a Chinese web giant.
    Yahoo aka Altaba holds a 15 per cent stake in Alibaba. It is worth over
    $30 billion.

  8. Verizon last year had announced that it will buy Yahoo’s web
    properties in a deal worth $4.8 billion. Although after the recent
    disclosure of security breaches at Yahoo, some questioned whether it
    still made sense for Verizon to go ahead with the deal. But so far it
    looks like the deal is all done.

  9. Yahoo, once an internet giant, failed to capitalise on the internet
    advertising boom, something that made Google one of the top companies
    in the world. Its search engine efforts failed and it could not meet the
    challenge from Google. As its last try, Yahoo brought Mayer from
    Google. But even she couldn’t save it.

  10. Yahoo started in 1994 and became one of the top web companies.
    There was a time when everyone was using a Yahoo email and was chatting
    on the Yahoo Messenger. People even had Yahoo Geocities accounts, which
    were like blog pages. Yahoo was big. And then Google happened.

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