British Prime Minister Keir Starmer has announced plans to introduce a sweeping ban on social media use for children under the age of 16, in what he described as a major step toward protecting young people online.
In a recorded video message released on Monday, Starmer said the decision was driven by growing concerns over the impact of social media on children’s mental health and safety.
“It’s a big step for our country,” he said. “Social media is making our children unhappy and unsafe, and as a parent, as much as a Prime Minister, I just can’t let that go on anymore.”
The proposed ban will reportedly affect major platforms including Snapchat, TikTok, YouTube, Instagram, Facebook, and X. However, messaging services such as WhatsApp and Signal are expected to be exempt.
The move comes amid increasing global efforts to regulate children’s access to social media, with several governments expressing concern about exposure to harmful content and online risks.
Momentum for stricter controls intensified after Australia introduced similar legislation restricting access to major platforms for users under 16.
According to data from a national consultation in the United Kingdom, more than 116,000 responses were received between March and May, with over 83 percent of parents saying the risks of social media outweigh its benefits. About 90 percent also supported setting 16 as the minimum age for platform access.
The UK government acknowledged that enforcing age restrictions remains challenging, as young users often find ways to bypass existing safeguards.
Officials said the proposed legislation is expected to be presented to Parliament before the end of the year, with implementation likely to begin next spring if passed.
In addition to the proposed ban, the measures will reportedly include restrictions on features such as livestreaming and direct communication between children and strangers.
Starmer said the government had carefully reviewed evidence before taking the decision and would continue to adapt its approach as technology evolves.
“We will take them on, and we will win, because the need for action could not be any clearer,” he said, adding that the policy may face resistance from major technology companies.
The UK government has also launched a £132.5 million programme aimed at promoting sports, arts, and outdoor activities as alternatives to excessive screen time for children.
Meanwhile, discussions are ongoing with technology firms, including Apple and Google, over additional safeguards such as preventing children from accessing or sharing explicit content online.
Supporters of the policy argue it is necessary to protect children from online harm, while critics warn it could raise concerns around privacy, enforcement, and digital rights.