Segun Showunmi has reportedly been included in the media and strategic communication directorate of President Bola Ahmed Tinubu’s All Progressives Congress (APC) Presidential Campaign Council ahead of the 2027 general elections.
His inclusion was said to be contained in a revised membership list released on Tuesday, October 13, 2026. A spokesperson to former Vice President Atiku Abubakar, who contested against Tinubu in the 2023 presidential election.
Before now, Segun Showunmi is the convener of The Alternative Movement, a national opposition movement that has positioned itself as an alternative voice in Nigeria’s political space.
A chieftain of the Peoples Democratic Party (PDP) in Ogun State, has remained active in national political discourse, making his reported inclusion in Tinubu’s campaign structure a development likely to attract attention across the political landscape.
His political background also includes serving as spokesperson to former Vice President Atiku Abubakar, who contested against Tinubu in the 2023 presidential election.
The revised list reportedly places Showunmi within the directorate responsible for coordinating campaign messaging, media engagement and strategic communication as the APC prepares for the 2027 election.
The media and strategic communication directorate is responsible for coordinating campaign messaging, managing media engagement and communicating the party’s positions and activities to the public.
President Tinubu had earlier approved the campaign council, with former Zamfara State Governor Abdulaziz Yari appointed Director-General and Imo State Governor Hope Uzodimma named secretary.
Under the original list released on August 22, 2026, Minister of Information and National Orientation Mohammed Idris was named Coordinating Director for Media and Strategic Communication, alongside Dele Alake, Bayo Onanuga and Lanre Issa-Onilu.
Other officials named in the initial media structure included Tunde Rahman, Sunday Dare, Daniel Bwala and Felix Morka as coordinating deputy directors.
Segun Dada was also named Director of New Media, a position he held during the 2022/2023 presidential campaign.
Showunmi’s reported inclusion is notable given his background in political communication. He previously served as spokesperson to former Vice President Atiku Abubakar and has been vocal about the importance of effective messaging in political leadership.
His reported inclusion in Tinubu’s campaign media team comes as political parties prepare for the next presidential election and intensify efforts to communicate their records, policies and campaign messages to Nigerians.
