The Plateau Bloggers and Online Media Association (PLABOMA) on Saturday, October 25, 2025, held an in-house training session at the association’s secretariat to enhance the productivity and professionalism of its members.
The session focused on improving ethical standards, promoting integrity, and equipping members with tools for content creation, storytelling, and monetization in the digital space.
Speaking during the training, the immediate past chairman of PLABOMA, Friday Bako, re-educated members on the Ethics and Conduct of the Association, emphasizing honesty, accountability, and professionalism as key principles guiding the organization.
“As members of a professional body, our conduct must reflect integrity and respect. Ethics build trust and credibility within an organization, and that is what has sustained PLABOMA from inception,” he said.
Bako highlighted four major forms of ethics — personal, professional, business, and social — urging members to uphold them in both individual and collective practices. He explained that professional ethics, as captured in the association’s constitution and bylaws, serve as standards for behavior, while business ethics guide corporate decisions and engagements with clients and partners.
He further noted that adherence to ethical principles promotes transparency and accountability within leadership and membership, adding that members who default on dues or engage in misconduct could face disciplinary action as stipulated by the association’s rules.
On the subject of blogging as a business, Bako encouraged members to view their platforms as entrepreneurial ventures that require discipline and value-driven service.
“Many of us started blogging as a hobby, but today it has become a source of livelihood. Every blogger must develop business ethics and treat their platforms as serious enterprises,” he said.
Also speaking, the association’s secretary, Ibrahim Kallamu, facilitated a session on Blogging and Monetization, where he shared insights on how members can increase visibility, audience reach, and income through digital tools.
He emphasized the need for bloggers to maintain professionalism in their content design and niche selection.
“Some of our blogs appear like personal or e-commerce sites rather than media platforms. As professionals, we must ensure our blogs reflect the niche we represent — whether news, entertainment, or lifestyle,” he advised.
Kallamu outlined key online strategies for monetization, including Search Engine Optimization (SEO), Google My Business, Google Search Console, and Google Analytics, explaining that optimizing these tools boosts traffic, improves ranking, and increases potential earnings from online platforms.
He also encouraged members to maintain consistency in posting, create engaging content, and leverage social media platforms to attract and retain audiences.
In another session, the chairman of PLABOMA, Matthew Tegha, spoke on Content Creation and Storytelling, describing storytelling as the foundation of impactful blogging.
“Blogging is not just about sharing information; it’s about creating emotional connections. Stories inspire action, shape perception, and strengthen communities,” Tegha stated.
He advised bloggers to develop creative storytelling techniques that evoke emotion and inspire engagement through written articles, short videos, reels, and podcasts.
“A great story is memorable, relatable, and purposeful. People remember how your story makes them feel. As bloggers, we must use our platforms to promote peace, justice, and positive change,” he added.
The training ended with an interactive session where members shared experiences and challenges encountered in their blogging journey.
In his closing remarks, Tegha urged members to apply the knowledge gained from the training, collaborate more, and seek guidance from one another when facing challenges.
“Let’s leverage the skills and tools we’ve learned to grow individually and collectively. PLABOMA’s strength lies in our unity and shared commitment to professionalism,” he concluded.