China has implemented a new law requiring social media influencers to hold official qualifications before creating content on sensitive subjects such as medicine, law, education, and finance.
The law, which took effect on October 25, aims to curb misinformation and ensure that online audiences receive credible and accurate information, according to the Cyberspace Administration of China (CAC).
Under the regulation, influencers discussing regulated topics must present proof of their expertise—such as a degree, professional license, or certificate—before posting related content.
Major platforms including Douyin (China’s version of TikTok), Bilibili, and Weibo are mandated to verify creators’ credentials and ensure their content includes accurate citations and disclaimers. Creators are also required to clearly indicate when their videos contain AI-generated material or reference external studies.
Additionally, the CAC has banned the promotion of medical products, supplements, and health foods in educational-style videos, citing concerns over deceptive advertising practices.
While the Chinese government says the policy is designed to “protect the public from false or harmful advice,” critics have expressed concern that the law could stifle creativity and limit freedom of speech.
Analysts warn that restricting who can discuss certain topics may grant authorities more control over public discourse, potentially silencing independent voices and suppressing alternative viewpoints.
However, some observers and citizens have welcomed the measure, arguing that it promotes accountability and ensures that only qualified professionals address complex or technical issues.